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Online Marketing and SEO

Understanding the Need for Search Engine Optimization

A well-designed website is only the first step towards a successful online business strategy. For a website to bring in customers, it must be visible to the kind of online audience looking for the service or product. Search Engine Optimization (SEO) helps to improve the placement of websites in organic search results for relevant search terms, ensuring both quantity and quality of web traffic.
Most buyers find websites through search results performed using major search engines like Google, Yahoo and Bing. In fact almost 87% of visitors come from the first few pages of a search result. With millions of websites offering the same service, getting yours listed above the rest on a search results page can significantly contribute to your online success.

Optimizing a website for search engines is as important as improving its overall look and feel. While optimization brings in more visitors, the latter helps to ensure visitors stay on to get converted to customers. PRINT ON understands this dual aspect and develops sites that are visually pleasing and search engine friendly. With the right level of optimization, we ensure that the websites we build perform well in search results without compromising on user experience. Search engine optimization services take time to produce results. Once your website is developed and launched, our web analytics service can help you measure the success of optimization efforts. We use various analytics tools like Google Analytics and Adobe® SiteCatalyst® to gather intelligence. Analyzing the collected data helps develop new strategies to further improve website performance.

Our key on-page SEO techniques include

  • Short URLs containing relevant words
  • Appropriate meta keyword and description tags
  • Quality content with necessary keywords
  • Unique and accurate page titles
  • Clean, easy-to-read, W3C validated codes
  • Simple navigational structure
  • External CSS files
  • ALT attribute for images
  • Descriptive anchor texts
  • Custom 404 error pages
  • XML Sitemap

We also offer off-site optimization services like search engine submission, press release creation and distribution, etc. Such techniques help to generate inbound links for the website and further increase its visibility and visitor flow.

SEO - The PRINT ON Difference

  • We build websites that attract both search engines and users.
  • Experienced copywriters develop keyword optimized web content that can effectively convert visitors to customers.
  • Prior to launch, our QA team cross-checks to ensure that SEO best practices have been followed and standards met.
  • Expert analysts review, analyze and measure the results of optimization and identify ways for constant improvement.
  • We also offer other online marketing services like social media promotion, blogging, social bookmarking, etc. that complement our SEO efforts.
  • To discuss your SEO requirements and develop a winning strategy, contact us now.

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